Personalization for WordPress

WP Marketing Suite is a powerful, compact plugin.

We, as fellow internet marketers have often found that the current plugin market hasn’t catered for a holistic marketing automation tool, that allows for personlization for WordPress.

There are enterprise tools out there such as Sitecore’s Digital Marketing System, or Adobe’s Test & Target, however these tools are limited to use behind massive enterprise level CMS’s, which come with truly ‘enterprise’ price tags.

So what we did, was take the key features that you’ll find in these enterprise tools, and introduced it to WordPress.

Sometimes it’s the most simplistic personalization tactic that’s employed, that will have the biggest impact on conversions.

A key example of this could be using geo-location perzonalization, and tailoring landing page imagery and content based on the user’s specific location. Eg. if you’re targeting a user who lives in California through PPC Marketing, you could present the user with a personalized image and copy relating to beach imagery.

Such tactics help you to develop ‘trust’ with your prospect, which will help them to ultimately convert, and enter your sales funnel or completion a transaction.

4 Comments

  • Ben Carter June 30, 2014 at 2:13 pm

    Hi,

    This sounds really interesting – I am soon to start building our organisation a new website using WordPress and would like to have geo-targeted/personalised content in our members area.

    Essentially what I want to happen is when a member logs into their area they then see local weather and traffic news for their area along with any other relevant local content. Is this something I could do with WP Marketing Suite?

    Kind regards,

    Ben

    • admin July 29, 2014 at 6:39 am

      Hi Ben,

      You can place whatever content you want within the shortcodes.
      Widgets can also be shown or hidden depending on if they meet your segments criteria.

  • timmy February 20, 2015 at 8:14 am

    where can I find the plugin?

    • WP Marketing Suite November 4, 2015 at 3:16 am

      Hi Timmy after purchase should be available in your backend. Please sed your purchase receipt to sales@wpmarketingsuite.com
      Thanks

Comments are closed.