WP Marketing Suite is a powerful, compact plugin.
We, as fellow internet marketers have often found that the current plugin market hasn’t catered for a holistic marketing automation tool, that allows for personlization for WordPress.
There are enterprise tools out there such as Sitecore’s Digital Marketing System, or Adobe’s Test & Target, however these tools are limited to use behind massive enterprise level CMS’s, which come with truly ‘enterprise’ price tags.
So what we did, was take the key features that you’ll find in these enterprise tools, and introduced it to WordPress.
Sometimes it’s the most simplistic personalization tactic that’s employed, that will have the biggest impact on conversions.
A key example of this could be using geo-location perzonalization, and tailoring landing page imagery and content based on the user’s specific location. Eg. if you’re targeting a user who lives in California through PPC Marketing, you could present the user with a personalized image and copy relating to beach imagery.
Such tactics help you to develop ‘trust’ with your prospect, which will help them to ultimately convert, and enter your sales funnel or completion a transaction.