Proven WordPress Personalization Strategy


When it comes to using any personalization tool for WordPress such as WP Marketing Suite, it’s vital to have a strategy behind the tactics you’re employing. A proven WordPress personalization strategy that we’ve used with great success is simply to adopt a ‘test and optimize’ approach. So what exactly do we mean by this? With […]

Personalization for WordPress

WP Marketing Suite is a powerful, compact plugin. We, as fellow internet marketers have often found that the current plugin market hasn’t catered for a holistic marketing automation tool, that allows for personlization for WordPress. There are enterprise tools out there such as Sitecore’s Digital Marketing System, or Adobe’s Test & Target, however these tools […]