This however is not conditional, and is just putting up on the screen data out of the Geo Database.

To truly target content to a state, we can create a conditional for that state code.

So if I am coming to the site from Victoria Australia, I can create a simple conditional that is the following:

Sometimes on a page it makes sense to alter or remove a link depending on the type of user on a page.

This is especially true for sites that monetize using outbound affiliate links. You may want to change where a link goes depending on what country a user is from for example.

Take a look at this example link: www.wpmarketingsuite.com

Now you are visiting from: United States

If you are visiting from Australia, the above link will go to – www.wpmarketingsuite.com/?Australia

United states it will go to – www.wpmarketingsuite.com/?UnitedStates

Canada it will go to – www.wpmarketingsuite.com/?Canada

All other countries – www.wpmarketingsuite.com/?AllOthers

Awesome. However WPMS does some extra things that other affiliate link managers can’t do. With WPMS we can combine geography with other factors to get even more specific with links. For instance, how about sending to dedicated mobile landing pages for mobile users, or sending to specific sub-sections of sites depending on what state a user lives in? All possible with WordPress Marketing Suite.

Just released, WP Marketing Suite 0.4 contains the following fixes and features.

Fixes

• Custom segments within WPMS widgets now display properly.
• Auto update of MaxMind database fixed.
• Menu Icon bug fixed – (menu icon was overwriting some existing menu items)

Features

• Give your custom short codes alias/names for easy recall and usage 

Upcoming features

• Link management – hide, show, change links on pages dependent on user segment (geography, device, visitor type)
• Quick add condition and segments from wordpress WYSIWYG Editor

WP Marketing Suite has a broad range of applications, from affiliate links, swapping out page content, and catering specifically to mobile users… one use scenario that’s a little bit different caters fantastically to paid search and landing pages however. That is creating custom segments using URL parameters and then changing out content.

How would this work? Let’s look at a hypothetical campaign for this page, and then change the title depending on how the user got here. Let’s modify it based on an Adwords adgroup/keyword.
So in your ad you can create some custom parameters based on the Keyword inside your campaign. Let’s take the example for the following 3 keywords:

wordpress geotargeting  , let’s give an ID of ‘wpgeo’

wordpress personalization  =  wpprn

wordpress cloaking  = wpclk

We would then have the following landing pages:
http://www.wpmarketingsuite.com/howto/wp-marketing-suite-for-ppc-marketers/?keyword=wpgeo
http://www.wpmarketingsuite.com/howto/wp-marketing-suite-for-ppc-marketers/?keyword=wpprn
http://www.wpmarketingsuite.com/howto/wp-marketing-suite-for-ppc-marketers/?keyword=wpclk

Try clicking each of these and see how the ‘Awesome Title For Your Landing Page’ changes…

The huge advantage of this is that you don’t have to build specific landing pages for each of your ad groups and keywords, allowing you to have an authorative ‘core’ page which can be used across multiple adgroups, keywords or even campaigns. This could be a main page which also could be SEO’d, something that typically cannot be done with SEM specific landing pages

A proven WordPress personalization strategy that we’ve used with great success is simply to adopt a ‘test and optimize’ approach.

So what exactly do we mean by this?

With ‘test’, we’re talking about you creating different variations to test. Some may think of this in the more traditional sense of A/B Testing, however it’s simply using this mindset. A good example of this, would be to test eg. geo-location personalization vs device targeting for a specific campaign you’re focusing on driving conversions for.

By have a ‘test’ with multiple personalization tactics in place, this will give you a black and white understanding of which tactics are yielding the highest conversions and ultimately return on investment.

So now it comes to ‘optimize’. When looking at optimizing your activity through WP Marketing Suite, we recommend you run your ‘tests’ for at least 1 week each, or until you populate enough data/traffic for that test to be statistically relevant.

If you are driving high traffic volumes through PPC marketing, you’ll be able to validate your tests a lot sooner than if you’re only traffic source is organic search for example.

The best thing about the ‘test and optimize’ approach is that it’s a continually cyclical process, which means that after you’ve run several personalization tests and optimized them, you will go back and continue to test new things such as markets, and key messaging.

We hope this handy approach will help you get as much as you can out of a robust WordPress personalization tool such as WP Marketing Suite.

We, as fellow internet marketers have often found that the current plugin market hasn’t catered for a holistic marketing automation tool, that allows for personlization for WordPress.

There are enterprise tools out there such as Sitecore’s Digital Marketing System, or Adobe’s Test & Target, however these tools are limited to use behind massive enterprise level CMS’s, which come with truly ‘enterprise’ price tags.

So what we did, was take the key features that you’ll find in these enterprise tools, and introduced it to WordPress.

Sometimes it’s the most simplistic personalization tactic that’s employed, that will have the biggest impact on conversions.

A key example of this could be using geo-location perzonalization, and tailoring landing page imagery and content based on the user’s specific location. Eg. if you’re targeting a user who lives in California through PPC Marketing, you could present the user with a personalized image and copy relating to beach imagery.

Such tactics help you to develop ‘trust’ with your prospect, which will help them to ultimately convert, and enter your sales funnel or completion a transaction.